January 29 to April 30, 10am to 7pm
Exhibition, Pop-Up Store, Workshops & Coffee
“et/ou RE:HERITAGE Edition” is an innovative exhibition and pop-up store exploring the blurred boundaries between art and fashion.
What happens when artists are invited to design commercial products, and fashion designers are tasked with creating art? These questions drive the event, which seeks to remove fashion and art from their conventional contexts and place them in a new framework. By merging these disciplines, “et/ou” fosters the creation of something entirely new, testing and redefining the boundaries between art and fashion.
Participating Artists & Designers
Curators Nicole Billi (Designer), Michael Koritschan (Artist), Adrian Reber (Fashion Designer), Cristina McDaniel (Designer), and Aniko M.E. Boehler (Curator, Anthropologist) proudly present the following participants:
The Makers x Toufik Doulaki (Designer & Artisan)
Mo Baala (Artist)
Youness Atbane (Artist)
Youssef Ouchra (Artist)
Michael Koritschan (Artist)
Adrian Reber (Designer)
Art Ouarzazate (Designer)
Bouchra Salih (Designer)
Cristina McDaniel (Designer)
January 29 at 2pm
Opening
Re:Heritage
A Celebration of Creativity and Sustainability
The title “Re:Heritage” encapsulates the spirit of this
edition, symbolizing the harmonious blend of recycling,
upcycling, reworking, and heritage. This theme reflects the cyclical nature of creativity and the evolution of artistic and fashion traditions.
“Re:Heritage” celebrates the enduring legacy of art and fashion while promoting sustainable and innovative practices.
January 30 at 4.30pm
Talk & Discussion
Cultural Bureau presents: Artists & Brands - Shaping modern Culture.
This talk explores the growing trend of collaborations between brands and artists. It examines the mutual benefits, challenges, and ethical considerations of such partnerships while highlighting their role in shaping modern culture.
January 31 at 1pm
1-54 VIP Brunch
Curated by Zawyaty and Um Mami, two social projects that empower young people in Marrakech. Zawyaty focuses on artisanal crafts, while Um Mami nurtures culinary talent. Together, they will create a cozy corner combining craftsmanship with culinary artistry.
